Tommy’s Express Car Wash
At Tommy's, I'm part of an in-house creative team that operates like an agency, concepting, designing, and producing everything from social media content and digital ads to signage, packaging, and full campaign materials for corporate and international franchise partners. I take projects from the first idea to the final production-ready file, presenting and defending my work in internal and client-facing reviews, and refining designs through feedback and critique. Through it all, I collaborate with marketing, digital, and operations teams to keep the brand looking consistent and intentional everywhere it shows up.
Some of my favorite work has been creating the packaging for the Tommy’s Express building ‘Lego’ set, leading my first national campaign, and becoming the lead designer for the website rebrand.
National Campaign
All Weather Guard.
All Weather Guard was my first national campaign at Tommy's, and one of the most expansive projects I've worked on. The concept centered around three key wash treatments, Ceramic Body Wax, Underflush, and TommyGuard, and how together they protect your car no matter what the weather throws at it. The goal was to bring new members online and get them onsite washing with The Works, while motivating existing members to upgrade to unlimited. The campaign spanned everything from onsite signage like snap signs, window decals, and billboards, to a full digital rollout across Meta, Google Ads, YouTube, and HTML5, making sure the message hit customers wherever they were.
UX/UI design
A big part of my time at Tommy's has been dedicated to redesigning and refreshing pages across their web presence. Working in Figma and collaborating closely with the development team, I rebuilt the "Find Your Location" page, a full map view of all sites, adding new filters and amenities to make it easier for customers to find exactly what they're looking for. I also developed a location page template for each site, with the key addition of site-specific events, amenities, and images that allow for every one of the 270+ locations to showcase their unique features and experiences. On top of that, I took on refreshing the Giving Back page, the franchise-facing website, and the TCWS in-bay conversion page, making sure each one felt cohesive, on-brand, and ready to hand off to dev.
